I created an Erewhon brand extension called “GLOW”. Erewhon is a brand I hold very close to me as I was brought up with strong values around clean, organic ingredients. I believe that an all-organic makeup line would enhance Erewhon’s brand, driving more engagement and possibly an added target market. Colors include natural earthy tones with gift set packaging colors varying each season!
Problem: To create an organic makeup brand extension for Erewhon that flows with the already existing brand elements of Erewhon.
Solution: I designed the logo “GLOW” to match the tracking on Erewhon’s original logo and decided to justify the two to create unity between Erewhon and the brand extension. I also designed the product and packaging in reference to Erewhon’s iconic brown paper bag with palm trees that you receive when grocery shopping.
