Problem: To create an effective way to communicate the important information that “Flutter” has to offer. The goal is to have visitors read the information and create conversation, which hopefully would start word-of-mouth and attract more engagement to “Flutter Butterfly Rescue & Rehabilitation”.

Solution: I designed an interactive element ( an 11”x17” zine) for visitors to take home with them after their visit with Flutter. Each page has information that is text-wrapped in an element that has to do with “Flutter”. This zine is supposed to be visually engaging so the visitor will want to open the book and read more about the information on butterflies, and aesthetically appealing so the visitor will want to keep the book and showcase it in their home, as a possible coffee table book.