Problem: To create key art for TIRES in both billboard and display style for Netflix while keeping harmony across all styles of key art.

Solution: I created the TIRES logo by merging the three bold strokes taken from the “Valley Forge" logo to create a thematic visual consistent with the branding. I used this logo for all key art, and made a conscious decision to use the same yellow for other illustrations I included. I chose engaging images from the show and edited them to stand out against bold and colorful backgrounds to emulate the show’s humor.