Journaling is a big part of my life, which is why I created a personal brand book in the style of a journal with stationary aspects. A personal signature and avatar logo were created for emphasis on my self identity.
Problem: To create an authentic brand book that feels true to myself.
Solution: I designed a personalized logo out of my signature, avatar, and included personalized elements like a personal color palette and typography. The theme of creating my brand book in the style of a journal is also personal, as I journal daily as part of my self-care routine.
